I recently attended a webinar hosted by one of the leading product adoption platforms
for in-app guides.
No joke, the invitation email read:"When in-app guides go wrong, and what to do about it"
Next. Next … Next. Please make this 30-step walkthrough end, I need to get some work done!
Does this sound familiar to you? It’s one of the ways using in-app guides can quickly go from timely and helpful to overwhelming and annoying for your users. And there are plenty of others.
Honestly, I couldn't have set up the context for this article any better.
Onboarding 101 - never
experiment with an onboarding experience that can "quickly go from timely and helpful to overwhelming and annoying."
In-app guides are like throwing your brand new users into a large department store. Then you quickly shut off the lights and turn on a spotlight facing the children's shoes.
And the only way they can find their way to the fragrance (what they really want), is to walk through all of the other departments and hit a big yellow "skip" button.
Exhausting right?Interactive product experiences ease your users into your product naturally
by giving them a stunning immersive experience where they can explore a lightweight representation of your product. One that is easy to navigate, provides only the information they need and care about, and connects the dots to value on every screen.
After a few seconds they'll know everything they need to know and will be excited to dive in!
Ready to give your customers a first impression they won't want to "skip?" Request access here