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Product-Led Growth
A Dream Come True for B2B Marketers

For product marketers with complex products, PLG was just a pipe dream - until now.

Imagine if your product could sell itself.

Every single lead could self-guide themselves to their 'wow' moment without ever talking to sales. Your sales team could focus on closing deals, not wasting time explaining what your product does.

Imagine what you could do with all that extra time and resources. 🤔

If you are thinking: "My product is too complex," "There are too many use-cases," or "We don't have the resources to build this out," then you're likely exploring the wrong solutions.

Any company with a "Book a Demo" button can be Product-Led.

To achieve true product-led growth (PLG), you need a buying experience that:
  • Gives your buyers (the feeling of) control;
  • Resonates with every buying group from the moment they arrive;
  • Let's your buyers experience your "wow" moment – right on your website;
  • Continuously connects the dots to value;
  • Is enjoyable and exciting for both you and your buyer;
  • Makes it effortless to build and own the experience so your vision and story is realized and understood by your customers.

The following is an overview of the most popular PLG solutions with main objects collected from real conversations with over 40 B2B product marketing managers.

Product & Demos Videos

An explainer video that demonstrates the features and benefits of a product through linear visual & auditory storytelling.
Main Objections
"I don't have the time and resources!"
"I can only tell one story but I have multiple use-cases!"
"I can't keep up with product updates!"
"I can't tell if it's working!"
Compare to ScreenSpace IPX

Interactive Demo Environments

Lightweight HTML product "clones" that look and act just like your product. Either embedded on a landing page or sent as a leave-behind. Examples: Reprise, Navattic, and Walnut.
Main Objections
"My prospects aren't connecting-the-dots to value!"
"They keep clicking in the wrong area!"
"People are frustrated with broken links and disabled features!"
"My product can't be captured using a Chrome extension!"
Compare to ScreenSpace IPX

In-App Guides & DAP

Step-by-step guidance that uses in-app tooltips and callouts to help new users learn how to use your product. Examples: WalkMe, Chameleon, Pendo, and Appcues.
Main Objections
"My new users are skipping through all of the steps!"
"My users are overwhelmed with too much information!"
"I don't know yet what features my users actually care about!"
"My product team doesn't have the bandwidth to add a tour!"
Compare to ScreenSpace IPX
Introducing Interactive Product Experiences
Immersive, lightweight product tours & demos that blend the engagement & storytelling of video with the interactivity & exploration of product demos into an experience that self-guides leads to their 'wow' moment.
See it in action!

An interactive product video

ScreenSpace choose-your-own-adventure experiences makes your product easy to understand and exciting through non-linear storytelling and captivating visuals. No production process required.
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A value-based demo experience

ScreenSpace IPX allows your customers to interact with and explore your product in an exciting way while continuously connecting-the-dots to value they actually care about.
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A guide your users won't skip

ScreenSpace IPX guides your users through your product in a way that lets your audience decide their path and provides a stunning experience that puts a smile on their face. They may even want to explore the experience twice!
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IPX Comparison Cheat Sheet

  • TLDR
  • Immersive choose-your-own-adventure experiences that let users interact with your product and explore value and dynamic content inside a 3D environment.
    An explainer video that demonstrates the features and benefits of a product through linear visual & auditory storytelling.
    Lightweight HTML product "clones" that look and act just like your product.
    Step-by-step guidance that uses in-app tooltips and callouts to help new users learn how to use your product.
  • Applications
  • • All digital products
    • All digital products
    • SaaS Only
    • SaaS Only
  • Use Cases
  • • Brand awareness
    • Product excitement
    • Self-service product demos
    • Live demo environments
    • In-app product onboarding
    • Product training
    • More...
    • Brand awareness
    • Product excitement
    • Product training
    • Self-service product demos
    • Live demo environments
    • In-app product onboarding
    • Product training
  • Quality
  • • Always production-quality
    • Guaranteed stability and consistency across experiences
    • Uses reliable high-resolution screen captures
    • Built using state-of-the-art WebGL 3D technology
    • Designed and built by industry-leading 3D and 2D artists
    • Dependent on budget, resources, and time
    • Can easily jeopardize perceived product quality
    • Design quality dependent on your product UI
    • HTML replication needs manual modification to reflect actual product
    • Experience is riddled with broken links
    • Not mobile friendly
    • Does not add value in respect to quality
    • Simple pop-ups that overlay onto your product
    • Pop-ups do not accommodate rich, dynamic content
    • Does not add value in respect to quality
  • Time & Resources
  • • No technical or creative experience required
    • 100% drag-and-drop interface
    • Can be completely built and managed by one product marketer
    • Can utilize existing rich content
    • Getting up and running can take less than one hour
    • Requires extensive video experience
    • Requires expensive resources
    • Requires weeks of time and energy to create and keep relevant
    • Getting up and running can take weeks
    • Requires some code to ensure 1:1 product consistency
    • Embedding requires engineering resources
    • Requires professional services to get up and running and integrated
    • Getting up and running can take weeks
    • Requires extensive engineering for integration
    • Getting up and running can take weeks
  • Fallbacks
  • • Invite only... for now!
    • Expensive
    • Time consuming
    • Can only tell one story
    • Quickly lose customer interest if not delivering the right message
    • Does not provide actionable insights
    • Buggy
    • Riddled with broken links
    • Customers can easily get distracted
    • Does not highlight value
    • Limited in functionality
    • Distracting
    • Frustrating
    • Overwhelming
    • Skip... skip... skip...

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