Imagine if your product could sell itself.
Every single lead could self-guide themselves to their 'wow' moment without ever talking to sales. Your sales team could focus on closing deals, not wasting time explaining what your product does.
Imagine what you could do with all that extra time and resources. 🤔
If you are thinking: "My product is too complex," "There are too many use-cases," or "We don't have the resources to build this out," then you're likely exploring the wrong solutions.
Any company with a "Book a Demo" button can be Product-Led.
To achieve true product-led growth (PLG), you need a buying experience that:
- Gives your buyers (the feeling of) control;
- Resonates with every buying group from the moment they arrive;
- Let's your buyers experience your "wow" moment – right on your website;
- Continuously connects the dots to value;
- Is enjoyable and exciting for both you and your buyer;
- Makes it effortless to build and own the experience so your vision and story is realized and understood by your customers.
The following is an overview of the most popular PLG solutions with main objects collected from real conversations with over 40 B2B product marketing managers.