Buyers will always demand the fastest, easiest, and most enjoyable way to learn about a product. Yesterday it was video. Today it's experiences that they can interact with, control, and form quick decision around.
The Age of Product & Demo Videos
Product & demo videos have undeniably been proven to be one of the easiest, fastest and most enjoyable ways for buyers to learn about a product and make a purchase decision.
When first introduced, product videos transformed the marketing industry. Text and images quickly became boring, requiring too much time and effort to understand a product and differentiate it from others. Marketers that did not adopt video quickly lost out to those that did.
The New Age of Interactivity
With the acceleration of the Product-Led Growth (PLG) strategy, product videos will also quickly become a thing of the past - and this is coming from a team who has produced high-fidelity product videos for over 20 years!
Buyers just don’t have the time to sit through a two minute product video. If a video doesn’t resonate with every single person from the very beginning, they will likely lose interest before it does.
Even if a video did resonate, people are sensitive to claims that just sound too good to be true. They want to interact and play with a product so they can make their own conclusions.
Today, buyers want full control over the buying experience.
I get it, that’s not easy to provide with a complex product that requires guidance and a controlled demo environment.
The Answer to New Buyer Demands
We built
ScreenSpace so you can create interactive, choose-your-own-adventure product experiences where your customers can interact with your product right on your website and self-guide themselves directly to what matters.
More importantly, we want to give control back to you – so you can optimize performance with confidence, play with dynamic storytelling, and ultimately connect the dots back to your own vision. We want you to have just as much fun and excitement building the experience as your customers have enjoying the experience.
Which is why, unlike video, ScreenSpace requires zero experiences and almost no production time. It is entirely drag-and-drop and uses your existing content like product screenshots, graphics and messaging. You can even break up your existing product videos into bite size pieces and deliver them only to relevant buyers.
The Product-Led Growth revolution is here, and, like video a few years ago, if you do not adopt interactive product experiences into your marketing strategy, you will quickly lose out to those that do.
Ready to introduce interactive product experience into your buying experience and leave your competitors in the dust? Sign up for free
here.
