Imagine if your product could sell itself.
Every single lead could self-guide themselves to their 'wow' moment without ever talking to sales. Your sales team could focus on closing deals, not wasting time explaining what your product does.
Imagine what you could do with all that extra time and resources. 🤔
If you are thinking: "My product is too complex," "There are too many use-cases," or "We don't have the resources to build this out," then you're exploring the wrong solutions.
Any company with a "Schedule Demo" button can be product-led.
To achieve true product-led growth (PLG), you need a buying experience that:
- Gives your buyers (the feeling of) control;
- Resonates with every buyer group from the moment they arrive;
- Let's your buyers experience your "wow" moment – right on your landing page;
- Continuously connects the dots to value;
- Is enjoyable and exciting for both you and your buyers;
- Makes it effortless to build and own the experience - so your vision and story is realized and understood by your customers.
Most common PLG solutions with main objects collected from 40+ B2B marketing & sales leads:
Product & Demo Videos
An explainer video that demonstrates the features and benefits of a product through linear storytelling.
Your Objections - "I don't have the time and resources"
- "I can only tell one story but I have multiple use-cases"
- "I can't keep up with product updates"
Your Customers' Objections - "This doesn't relate to my use-case"
- "I don't have time to sit through this"
- "I'm bored"
Self-Service Demos
Lightweight HTML product "clones" that look and act just like your product.
Your Objections - "My prospects aren't connecting-the-dots to value"
- "Prospects keep getting distracted by irrelevant features"
- "My product can't be easily captured using Chrome"
Your Customers' Objections - "I don't understand how this relates to my use-case"
- "I want to learn about something else but it's not letting me"
- "I feel overwhelmed with so many features"
Live Demos
Demo environments or sandboxes used for sales to walk a prospect through the features of a product.
Your Objections - "My prospects keep getting distracted by irrelevant features"
- "My demos are long because prospects want to see everything"
- "My sales team isn't focusing on story and value"
Your Customers' Objections - "I spent an hour in a demo and still don't know if this helps me"
- "I want to play with the features"
- "I can't show the demo to my team"
In-App Guides
Step-by-step guidance that uses in-app tooltips and callouts to help new users learn how to use your product.
Your Objections - "My new users are skipping through all of the steps"
- "People are overwhelmed with too much information"
- "My users are frustrated and just want to figure it out on their own"
Your Customers' Objections - "These pop-ups are annoying. I just want to dive in!"
- "These features don't relate to what I need"
- "This product looks more confusing than I thought"
So how do you blend the engagement & storytelling of video with the interactivity & exploration of product demos into an experience that self-guides leads to WOW?
Introducing Interactive Stories
Your audience has evolved. We're here to help you adapt your sales experience so your new audience can reach that emotional WOW quickly and with zero effort.
See it in action
