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For B2B revenue teams with complex products

Product-led growth was just a pipe dream - until now

Imagine if your product could sell itself.

Every single lead could self-guide themselves to their 'wow' moment without ever talking to sales. Your sales team could focus on closing deals, not wasting time explaining what your product does.

Imagine what you could do with all that extra time and resources. 🤔

If you are thinking: "My product is too complex," "There are too many use-cases," or "We don't have the resources to build this out," then you're exploring the wrong solutions.

Any company with a "Schedule Demo" button can be product-led.

To achieve true product-led growth (PLG), you need a buying experience that:
  • Gives your buyers (the feeling of) control;
  • Resonates with every buyer group from the moment they arrive;
  • Let's your buyers experience your "wow" moment – right on your landing page;
  • Continuously connects the dots to value;
  • Is enjoyable and exciting for both you and your buyers;
  • Makes it effortless to build and own the experience - so your vision and story is realized and understood by your customers.

Most common PLG solutions with main objects collected from 40+ B2B marketing & sales leads:

Product & Demo Videos
An explainer video that demonstrates the features and benefits of a product through linear storytelling.

Your Objections
  • "I don't have the time and resources"
  • "I can only tell one story but I have multiple use-cases"
  • "I can't keep up with product updates"
Your Customers' Objections
  • "This doesn't relate to my use-case"
  • "I don't have time to sit through this"
  • "I'm bored"
Self-Service Demos
Lightweight HTML product "clones" that look and act just like your product.

Your Objections
  • "My prospects aren't connecting-the-dots to value"
  • "Prospects keep getting distracted by irrelevant features"
  • "My product can't be easily captured using Chrome"
Your Customers' Objections
  • "I don't understand how this relates to my use-case"
  • "I want to learn about something else but it's not letting me"
  • "I feel overwhelmed with so many features"
Live Demos
Demo environments or sandboxes used for sales to walk a prospect through the features of a product.

Your Objections
  • "My prospects keep getting distracted by irrelevant features"
  • "My demos are long because prospects want to see everything"
  • "My sales team isn't focusing on story and value"
Your Customers' Objections
  • "I spent an hour in a demo and still don't know if this helps me"
  • "I want to play with the features"
  • "I can't show the demo to my team"
In-App Guides
Step-by-step guidance that uses in-app tooltips and callouts to help new users learn how to use your product.

Your Objections
  • "My new users are skipping through all of the steps"
  • "People are overwhelmed with too much information"
  • "My users are frustrated and just want to figure it out on their own"
Your Customers' Objections
  • "These pop-ups are annoying. I just want to dive in!"
  • "These features don't relate to what I need"
  • "This product looks more confusing than I thought"

So how do you blend the engagement & storytelling of video with the interactivity & exploration of product demos into an experience that self-guides leads to WOW?
Introducing Interactive Stories
Your audience has evolved. We're here to help you adapt your sales experience so your new audience can reach that emotional WOW quickly and with zero effort.
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An interactive product video

Let your audience choose the story and path that really matters to them and resonates instantly.
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A demo that excites prospects

Stay focused on what your customers really care about with a demo that focuses on story & value.
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A value-based live demo

Help your prospects understand value through storytelling and emotion.
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Onboarding your users love

Set new users up for success with a first impression that excites, educates, and may even inspire a smile.
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Comparison Cheat Sheet

  • TLDR
  • Immersive choose-your-own-adventure experiences that let users interact with your product and explore value and dynamic content inside a 3D environment.
    An explainer video that demonstrates the features and benefits of a product through linear visual & auditory storytelling.
    Lightweight HTML product "clones" that look and act just like your product.
    Either custom-built demo environments or lightweight product clones used to walk a prospect through the features of a product.
    Step-by-step guidance that uses in-app tooltips and callouts to help new users learn how to use your product.
  • Applications
  • • All digital products
    • All digital products
    • SaaS Only
    • All digital products
    • SaaS Only
  • Use Cases
  • • Brand awareness
    • Product excitement
    • Self-service product demos
    • Live demo environments
    • In-app product onboarding
    • Product training
    • More...
    • Brand awareness
    • Product excitement
    • Product training
    • Self-service product demos
    • Live demo environments
    • Live demos
    • In-app product onboarding
    • Product training
  • Quality
  • • Always production-quality
    • Guaranteed stability and consistency across experiences
    • Uses reliable high-resolution screen captures
    • Built using state-of-the-art WebGL 3D technology
    • Designed and built by industry-leading 3D and 2D artists
    • Dependent on budget, resources, and time
    • Can easily jeopardize perceived product quality
    • Design quality dependent on your product UI
    • HTML replication needs manual modification to reflect actual product
    • Experience is riddled with broken links
    • Not mobile friendly
    • Does not add value in respect to quality
    • Design quality dependent on your product UI
    • Buggy and often unreliable
    • Does not add value in respect to quality
    • Simple pop-ups that overlay onto your product
    • Pop-ups do not accommodate rich, dynamic content
    • Does not add value in respect to quality
  • Time & Resources
  • • No technical or creative experience required
    • 100% drag-and-drop interface
    • Can be completely built and managed by one product marketer
    • Can utilize existing rich content
    • Getting up and running can take less than one hour
    • Requires extensive video experience
    • Requires expensive resources
    • Requires weeks of time and energy to create and keep relevant
    • Getting up and running can take weeks
    • Requires some code to ensure 1:1 product consistency
    • Embedding requires engineering resources
    • Requires professional services to get up and running and integrated
    • Getting up and running can take weeks
    • Requires some heavy lifting to keep relevant with the actual product
    • Requires engineering resources
    • Getting up and running can take weeks
    • Requires extensive engineering for integration
    • Getting up and running can take weeks
  • Fallbacks
  • • Invite only... for now!
    • Expensive
    • Time consuming
    • Can only tell one story
    • Quickly lose customer interest if not delivering the right message
    • Does not provide actionable insights
    • Buggy
    • Riddled with broken links
    • Customers can easily get distracted
    • Does not highlight value
    • Limited in functionality
    • Buggy
    • Customers can easily get distracted by features
    • Does not highlight value
    • Can lead to unnecessarily lengthy demos
    • Distracting
    • Frustrating
    • Overwhelming
    • Skip... skip... skip...

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